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These photographs are from a web site covering a October 14, 2005 Rhino Rolling Advertising Awards competition in Germany.

The competition was held at Hockenheim Ring (a race track) near Heidelberg, Germany, sponsored by RollAd, an outfit that rents out advertising space on the sides of trucks. The ads are printed on interchangeable canvas covers which are placed over the container portions of the trucks. In order to promote their new medium, RollAd sponsored an ad design competition, from which the images were taken.

The images displayed below are not real photographs, but digital mock-ups created for the competition. Seven winners were selected (with the Pepsi design taking first place), and those designs were later implemented for real and showcased at the Awards ceremony:

(click on a picture below to see the full size image)

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